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examine the media visibility, reputation and impression on the public consciousness of a brand, its representatives and its products; compare the results with those of analogous subjects
keep updated on logo, company representative and product appearances: Who’s talking about them? What did they say? How did the public react?
receive an alert every time a logo, a representative or product is mentioned, and access the monitored sources directly (web, TV, press, radio)
form a picture of public opinion scenarios in relation to specific issues and the general emotional climate, and draw up trend forecasts; discover which media channels your target audience is using
examine the media visibility, reputation and impact on key sectors of the public of an endorsement or a brand ambassador. See public figure
project the effective impact of sponsorship and indirect marketing in advance, and assess them retrospectively See sponsor/sponsee
monitor public sources as a whole (communication media, public data, direct observation, publications, internal sources and so on) in regard to a particular issue, event or subject. See WOSM
optimise your marketing using eye tracking and neuromarketing technologies
businesses that boast extensive sales networks can assess, quantitatively and qualitatively, the local marketing investment made by each area reseller
receive advice on positioning, market strategy, company restructuring opportunities, media presence and the impact of marketing choices

Services

	Web Radar This service seeks out and detects concepts and themes of interest in over 15 million web sources. It then calculates the buzz around each one, links it to a sentiment and identifies its mood.
	Social Listening Seeks out and detects concepts and themes of interest across 26 social networks. It then calculates the buzz around each one, links it to a sentiment and identifies its mood.
	Speech capture Automatically transcribes spoken language into digital text in order to identify key words and subjects. A near-real-time alert (no more than 20 minutes) signals a mention of the analysis subject within the media and a link to the original content is provided.
	WOSM - World Open Source Monitoring Media intelligence service. Identifies the general emotional climate and public perception surrounding a specific issue or event, on both a national and international scale. These results are integrated with those of the semantic monitoring of all other sources open to the organisation (external and internal).
	Logo/claim detection Detects and quantifies the media appearances of monitored subjects. It is principally used to assess the outcome of a piece of sponsorship.
	People Examines the media visibility and reputation of personalities and brand ambassadors, registering direct appearances and indirect references. It outlines the emotional character of the conversations identified, analysing the mood and the sentiment that are generated in respect to particular personalities and the issues with which they are associated.
	Product placement Evaluates planned product and brand placement, in terms of quality and quantity, within films, television dramas, sports programmes and entertainment programming.
	Indirect Advertising Detects subjects such as brands, products and names within television programming that prohibits the inclusion of any form of advertising including simple references.
	Competitor Monitoring Identifies and objectively quantifies the marketing outcomes of one or more competitor subjects, to provide a comparison with their media visibility and reputation.
	Sponsorship Certification Provides certification for sponsorship investments through reports on visibility, which record all media references to the sponsorship itself. It constitutes evidence of the investment’s validity as an expense, which can be included in a company’s accounts.
	Pre-emptive Analysis When planning the sponsorship of an event, this system calculates the future performance of the investment in terms of brand exposure, extrapolating an objective projection of the sponsored subject’s media visibility.
	Original Positioning Given a sponsorship opportunity at an event, this service suggests previously unused sites for branding, and pre-emptively calculates their effectiveness, in order to optimise sponsorship packages and increase return on investments.
	Targeted Media Analyses shifts in audiences and specific target groups in respect to TV scheduling. It provides the necessary tools for planning communication strategies around key target audiences.
	Digital Broadcast Recording Provides technical, strategic and management support to entities involved in the recording, cataloguing and analysis of the content of a particular country’s media flows (web, TV, press, radio).
	Eye-tracking Analyses the visual behaviour of users confronted with a website, to learn what they actually look at and identify how many, and which parts/characteristics of the screen attract their attention the most. This assists in optimising front-end web interfaces.
	Neuromarketing Applies the techniques of neuroscience to assess and improve the effectiveness of visual communication by analysing its capacity to provoke an emotional response in the viewer, and the likelihood of it being remembered.
	Audio control Monitors copyrighted audio segments within television and radio programmes, and provides an alert when they are actually broadcast. Technology used: AFS.
	Footage Calculates and certifies the quantity (minutes of programming) of one broadcaster’s proprietary images broadcast by another.
	Advertising Confirms the effective implementation of a display advertising campaign. This service monitors all display advertising formats: adverts, promotional messages, brand references, billboards, classifieds etc.
	Monitoring of Advertising Spending For businesses that operate through local sales networks, this service assesses each reseller’s investment in local television, print, radio and billboard advertising.
	Topic Uses an advanced intelligence system to detect and quantify, by country, the media appearances of set analysis subjects, which are expressed in terms of concepts, subjects or events. It outlines the emotional character of the conversations identified, analysing the mood and the sentiment that are generated by the sources analysed.
	Schedule sequencing Using innovative detection and monitoring software, this service provides customised insights into the process of sequencing and finalising television programmes. This allows programme makers and broadcasters to analyse both their own, and their competitors’ programming content on a minute-by-minute basis.
	Mobile Monitoring Monitors the mobile world with a daily scan of a carefully chosen selection of mobile apps. This service allows you to ensure that apps offering video simulcasts are complying with video distribution rights.
	Sport Observatory Analyses visibility trends in the 10 most popular sports – football, Formula 1, motorcycle racing, basketball, volleyball, rugby, sailing, cycling, skiing and tennis. It provides the right tools with which to plan advertising and sponsorship spending to maximum effect.
	Specialised Analysis and Consultancy Services Provides value-added analysis and specialised consultancy in regard to the efficacy of marketing strategies, the market and competitors, sport and sponsorships, and media and the audio-visual market. It offers direction in strategic choices and business and communication decisions.