The service detects subjects, namely brands and products, within television programming where the inclusion of any form of advertising, including simple references, is prohibited.
What can be monitored?
- Logos
- Products
- Slogans
Purpose
This service is used:- to detect so-called “hidden advertising" within programmes in which brand and product placement is not permitted
- to track which brands and products appear within programmes during protected periods of the day (during which the appearance of certain classes of product is not authorised)
Features
- Sources can be selected based on the client's requirements
- Technologies used: VSD Digital Video Scanner and AFS – Audio Frequency Search
Data supplied
Complete, detailed reports on all appearances of a logo or product, in reference to:- TV/Radio programme, date/time of day
- Logos and products detected
- Number of appearances/references
- Digital archive of each the subject's appearances/references