This service provides detailed analysis, structured around the requirements of the client, of the scheduled content of the 15 most important Italian broadcasters – across general, themed and satellite channels.
What can be analysed?
Every minute of content from the daytime, prime time and later evening schedules of the 15 most important Italian broadcasters – across general, themed and satellite channels.
Purpose
The service allows broadcasters and television production companies to study the process of sequencing and finalising television programmes in depth, whether it applies to their own output or that of a competitor.
Features
Programmes are segmented into macro-blocks according to content, presence of persons of interest and advertising breaks.Individual news items and portions of debate within the news and other monitored programmes are also classified by category.
Data supplied
Minute by minute, textual summary of the analysed television schedule, containing time references for personalities, topics and types of event in the broadcast.