Sport Observatory

This service provides trend indicators in regard to sport, identifying which disciplines are emerging, and which are fading, in terms of visibility.

What can be monitored?

Visibility of the 10 most popular sports – football, Formula 1, motorcycle racing, basketball, volleyball, rugby, sailing, cycling, skiing and tennis.
 

Purpose

The service can help in planning advertising and sponsorship investments connected to sport and events.

Features

• Sources can be selected based on the client's requirements
• Analysis of TV broadcast rights migration (open/encrypted/platform)
• The service can be applied to individual target groups or specific target audience groups that are of interest 

 

Data supplied

Complete, detailed reports on the televisual visibility of each monitored sport or event over a predetermined period of time, in reference to the number of minutes broadcast, number of television appearances and visibility trends.
On request: specific audience, audience share and target audience indicators.