Given a sponsorship opportunity at an event, this service suggests previously unused sites for branding, and pre-emptively calculates their effectiveness, in order to optimise sponsorship packages and increase return on investments. 


The service is used by both sponsors and sponsored parties to improve the performance of a sponsorship agreement in terms of visibility and brand exposure.


The data for the projections is extracted from the Vidierre Database

Data supplied

  • A list of the best spaces identified
  • Computer-generated visualisation of possible positions
  • Predictive calculation of expected results in terms of the quantity and duration of a sponsor's media appearances with a corresponding GRP calculation.
  • Quantitative (time, positions, dimensions) and qualitative (colour schemes) indicators, with a view to identifying optimal sponsorship methods.