Given a sponsorship opportunity at an event, this service suggests previously unused sites for branding, and pre-emptively calculates their effectiveness, in order to optimise sponsorship packages and increase return on investments. 

Purpose

The service is used by both sponsors and sponsored parties to improve the performance of a sponsorship agreement in terms of visibility and brand exposure.

Features

The data for the projections is extracted from the Vidierre Database

Data supplied

  • A list of the best spaces identified
  • Computer-generated visualisation of possible positions
  • Predictive calculation of expected results in terms of the quantity and duration of a sponsor's media appearances with a corresponding GRP calculation.
  • Quantitative (time, positions, dimensions) and qualitative (colour schemes) indicators, with a view to identifying optimal sponsorship methods.