You may need to...

1. analyse media visibility trends in order to better plan sponsorship investment
2. carry out pre-emptive evaluations of the format, and calculate the return on, and value of planned brand exposures before the sponsorship arrangement begins, with certified data
3. assess and improve the choice of brand placement graphics, to maximise their recognisability and effectiveness
4. assess returns on brand exposure and the actual economic value of a sponsorship agreement retrospectively, with certified data
5. benefit from a record of sponsorship spending, which registers all media exposure that a sponsorship agreement entails, which can be included in annual accounts as evidence of the legitimacy of sponsorship investment as a valid expense
6. monitor the media presence of celebrity endorsements
7. benefit from a comprehensive consultancy service that covers every aspect of your presence in the world of sport and the commercial impact of your marketing spending
8. Access transparent information on the performance of the sponsorship market: what direction is it taking and what are the most innovative and successful strategies being used?

​Services

	Web Radar This service seeks out and detects concepts and themes of interest in over 15 million web sources. It then calculates the buzz around each one, links it to a sentiment and identifies its mood.
	Social Listening Seeks out and detects concepts and themes of interest across 26 social networks. It then calculates the buzz around each one, links it to a sentiment and identifies its mood.
	Speech capture Automatically transcribes spoken language into digital text in order to identify key words and subjects. A near-real-time alert (no more than 20 minutes) signals a mention of the analysis subject within the media and a link to the original content is provided.
	Logo/claim detection Detects and quantifies the media appearances of monitored subjects. It is principally used to assess the outcome of a piece of sponsorship.
	People Examines the media visibility and reputation of personalities and brand ambassadors, registering direct appearances and indirect references. It outlines the emotional character of the conversations identified, analysing the mood and the sentiment that are generated in respect to particular personalities and the issues with which they are associated.
	Product placement Evaluates planned product and brand placement, in terms of quality and quantity, within films, television dramas, sports programmes and entertainment programming.
	Competitor Monitoring Identifies and objectively quantifies the marketing outcomes of one or more competitor subjects, to provide a comparison with their media visibility and reputation.
	Sponsorship Certification Provides certification for sponsorship investments through reports on visibility, which record all media references to the sponsorship itself. It constitutes evidence of the investment’s validity as an expense, which can be included in a company’s accounts.
	Pre-emptive Analysis When planning the sponsorship of an event, this system calculates the future performance of the investment in terms of brand exposure, extrapolating an objective projection of the sponsored subject’s media visibility.
	Original Positioning Given a sponsorship opportunity at an event, this service suggests previously unused sites for branding, and pre-emptively calculates their effectiveness, in order to optimise sponsorship packages and increase return on investments.
	Targeted Media Analyses shifts in audiences and specific target groups in respect to TV scheduling. It provides the necessary tools for planning communication strategies around key target audiences.
	Eye-tracking Analyses the visual behaviour of users confronted with a website, to learn what they actually look at and identify how many, and which parts/characteristics of the screen attract their attention the most. This assists in optimising front-end web interfaces.
	Neuromarketing Applies the techniques of neuroscience to assess and improve the effectiveness of visual communication by analysing its capacity to provoke an emotional response in the viewer, and the likelihood of it being remembered.
	Topic Uses an advanced intelligence system to detect and quantify, by country, the media appearances of set analysis subjects, which are expressed in terms of concepts, subjects or events. It outlines the emotional character of the conversations identified, analysing the mood and the sentiment that are generated by the sources analysed.
	Schedule sequencing Using innovative detection and monitoring software, this service provides customised insights into the process of sequencing and finalising television programmes. This allows programme makers and broadcasters to analyse both their own, and their competitors’ programming content on a minute-by-minute basis.
	Sport Observatory Analyses visibility trends in the 10 most popular sports – football, Formula 1, motorcycle racing, basketball, volleyball, rugby, sailing, cycling, skiing and tennis. It provides the right tools with which to plan advertising and sponsorship spending to maximum effect.
	Specialised Analysis and Consultancy Services Provides value-added analysis and specialised consultancy in regard to the efficacy of marketing strategies, the market and competitors, sport and sponsorships, and media and the audio-visual market. It offers direction in strategic choices and business and communication decisions.