This service monitors the effective implementation of an advertising campaign in all its forms.
What can be monitored?All possible formats of a display advertising campaign whether broadcast, or in print: adverts, promotional messages, brand references, billboards, classifieds etc.
Purpose of monitoring
The service makes it possible:
- for monitoring bodies to verify adherence to the advertising thresholds for television and radio established by the relevant public authority in respect to different periods of the day
- for businesses to monitor the media distributor's output and identify possible deviations from the agreed schedule
Detailed reports, produced as required, on any violations identified