TV Monitoring

	Speech capture Automatically transcribes spoken language into digital text in order to identify key words and subjects. A near-real-time alert (no more than 20 minutes) signals a mention of the analysis subject within the media and a link to the original content is provided.
	WOSM - World Open Source Monitoring Media intelligence service. Identifies the general emotional climate and public perception surrounding a specific issue or event, on both a national and international scale. These results are integrated with those of the semantic monitoring of all other open sources (external and internal to the organisation).
	Logo/claim detection Detects and quantifies the media appearances of monitored subjects. It is principally used to assess the outcome of a piece of sponsorship.
	People Examines the media visibility and reputation of personalities and brand ambassadors, registering direct appearances and indirect references. It outlines the emotional character of the conversations identified, analysing the mood and the sentiment that are generated in respect to particular personalities and the issues with which they are associated.
	Product placement Evaluates planned product and brand placement, in terms of quality and quantity, within films, television dramas, sports programmes and entertainment programming.
	Indirect Advertising Detects subjects such as brands, products and names within television programming that prohibits the inclusion of any form of advertising including simple references.
	Competitor Monitoring Identifies and objectively quantifies the marketing outcomes of one or more competitor subjects, to provide a comparison with their media visibility and reputation.
	Sponsorship Certification Provides certification for sponsorship investments through reports on visibility, which record all media references to the sponsorship itself. It constitutes evidence of the investment’s validity as an expense, which can be included in a company’s accounts.
	Pre-emptive Analysis When planning the sponsorship of an event, this system calculates the future performance of the investment in terms of brand exposure, extrapolating an objective projection of the sponsored subject’s media visibility.
	Original Positioning Given a sponsorship opportunity at an event, this service suggests previously unused sites for branding, and pre-emptively calculates their effectiveness, in order to optimise sponsorship packages and increase return on investments.
	Targeted Media Analyses shifts in audiences and specific target groups in respect to TV scheduling. It provides the necessary tools for planning communication strategies around key target audiences.
	Digital Broadcast Recording Provides technical, strategic and management support to entities involved in the recording, cataloguing and analysis of the content of a particular country’s media flows (web, TV, press, radio).
	Eye-tracking Analyses the visual behaviour of users confronted with a website, to learn what they actually look at and identify how many, and which parts/characteristics of the screen attract their attention the most. This assists in optimising front-end web interfaces.
	Neuromarketing Applies the techniques of neuroscience to assess and improve the effectiveness of visual communication by analysing its capacity to provoke an emotional response in the viewer, and the likelihood of it being remembered.
	Audio control Monitors copyrighted audio segments within television and radio programmes, and provides an alert when they are actually broadcast. Technology used: AFS.
	Footage Calculates and certifies the quantity (minutes of programming) of one broadcaster’s proprietary images broadcast by another.
	Advertising Confirms the effective implementation of a display advertising campaign. This service monitors all display advertising formats: adverts, promotional messages, brand references, billboards, classifieds etc.
	Monitoring of Advertising Spending For businesses that operate through local sales networks, this service assesses each reseller’s investment in local television, print, radio and billboard advertising.
	Topic Uses an advanced intelligence system to detect and quantify, by country, the media appearances of set analysis subjects, which are expressed in terms of concepts, subjects or events. It outlines the emotional character of the conversations identified, analysing the mood and the sentiment that are generated by the sources analysed.
	Schedule sequencing Using innovative detection and monitoring software, this service provides customised insights into the process of sequencing and finalising television programmes. This allows programme makers and broadcasters to analyse both their own, and their competitors’ programming content on a minute-by-minute basis.
	Mobile Monitoring Monitors the mobile world with a daily scan of a carefully chosen selection of mobile apps. This service allows you to ensure that apps offering video simulcasts are complying with video distribution rights.
	Sport Observatory Analyses visibility trends in the 10 most popular sports – football, Formula 1, motorcycle racing, basketball, volleyball, rugby, sailing, cycling, skiing and tennis. It provides the right tools with which to plan advertising and sponsorship spending to maximum effect.
	Specialised Analysis and Consultancy Services Provides value-added analysis and specialised consultancy in regard to the efficacy of marketing strategies, the market and competitors, sport and sponsorships, and media and the audio-visual market. It offers direction in strategic choices and business and communication decisions.

 

Methodology

Vidierre records the programming of 1,414 television broadcasters around the world, 24 hours a day, 365 days a year. 
The detection system has a scalable modular architecture that enables progressive implementation for groups of broadcasters at the client’s request: from the leading European IPTV providers to an established sample group of broadcasters from across the world or from a particular country. Over 103 local DTT broadcasters can be monitored.
The system searches the recorded video segments and automatically detects the analysis subject within them. Audio segments are converted using Speech to Text software, which produces a textual transcription of the spoken language. The Automatic Semantic Reader examines the transcription and detects the relevant themes and concepts. It then attributes a mood to each text or audio track interpreted and a sentiment to the subject or issue discussed.

 

Methodology for calculating the economic value of a television appearance.

The analysis system examines each television appearance using 48 quantitative parameters that evaluate the effective visibility of the monitored subject.
Of these, the most important are listed here:

1. official, up to date price schemes for the leading advertising companies, net of seasonal promotions, expressed as CPT (cost per thirty) for each minute of broadcast
2. product class coefficient for the monitored subject
3. on-screen size of monitored subject measured by thousandth part of the screen
4. the subject’s recognisability index
5. duration of on-screen appearance
6. duration of the programme/report, inversely proportional to the impact of the subject
7. brand/product crowding on the video, inversely proportional to the impact of the subject
8. audience figure at that particular moment. In Italy: official Auditel figure; in other countries: certified data from leading international providers or surveys commissioned specially by Vidierre.

 

Results.

For a given subject to be monitored, and a specific time frame, the system provides, at agreed intervals:

• analysis data;
• if requested, the digital video archive of the original sources.

 

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Monitored Subjects.

• Brands
• Claims
• Products
• Personalities
• References
• Locations
• Subjects/themes/concepts
• Video segments covered by broadcast rights