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assess your visibility and reputation; compare the results with those of other key figures
keep up to speed on your appearances and those of other key figures: What did they say? Who’s been talking about it? What was the public’s response?
receive an alert every time you, or a particular subject or issue are mentioned, and access the monitored sources directly (web, TV, press, radio)
form a picture of public opinion scenarios in relation to specific issues and the general emotional climate, and draw up trend forecasts; discover which media channels your target audience is using
evaluate the way media and publishing groups treat a particular subject or issue
discover what your brand and product endorsements, or role as brand ambassador, are worth in terms of brand exposure
monitor public sources as a whole (communication media, public data, direct observation, publications, internal sources and so on) in regard to a particular issue, event or subject. See WOSM

Services

	Web Radar This service seeks out and detects concepts and themes of interest in over 15 million web sources. It then calculates the buzz around each one, links it to a sentiment and identifies its mood.
	Social Listening Seeks out and detects concepts and themes of interest across 26 social networks. It then calculates the buzz around each one, links it to a sentiment and identifies its mood.
	Speech capture Automatically transcribes spoken language into digital text in order to identify key words and subjects. A near-real-time alert (no more than 20 minutes) signals a mention of the analysis subject within the media and a link to the original content is provided.
	WOSM - World Open Source Monitoring Media intelligence service. Identifies the general emotional climate and public perception surrounding a specific issue or event, on both a national and international scale. These results are integrated with those of the semantic monitoring of all other sources open to the organisation (external and internal).
	People Examines the media visibility and reputation of personalities and brand ambassadors, registering direct appearances and indirect references. It outlines the emotional character of the conversations identified, analysing the mood and the sentiment that are generated in respect to particular personalities and the issues with which they are associated.
	Sponsorship Certification Provides certification for sponsorship investments through reports on visibility, which record all media references to the sponsorship itself. It constitutes evidence of the investment’s validity as an expense, which can be included in a company’s accounts.
	Pre-emptive Analysis When planning the sponsorship of an event, this system calculates the future performance of the investment in terms of brand exposure, extrapolating an objective projection of the sponsored subject’s media visibility.
	Original Positioning Given a sponsorship opportunity at an event, this service suggests previously unused sites for branding, and pre-emptively calculates their effectiveness, in order to optimise sponsorship packages and increase return on investments.
	Targeted Media Analyses shifts in audiences and specific target groups in respect to TV scheduling. It provides the necessary tools for planning communication strategies around key target audiences.
	Eye-tracking Analyses the visual behaviour of users confronted with a website, to learn what they actually look at and identify how many, and which parts/characteristics of the screen attract their attention the most. This assists in optimising front-end web interfaces.
	Neuromarketing Applies the techniques of neuroscience to assess and improve the effectiveness of visual communication by analysing its capacity to provoke an emotional response in the viewer, and the likelihood of it being remembered.
	Topic Uses an advanced intelligence system to detect and quantify, by country, the media appearances of set analysis subjects, which are expressed in terms of concepts, subjects or events. It outlines the emotional character of the conversations identified, analysing the mood and the sentiment that are generated by the sources analysed.
	Schedule sequencing Using innovative detection and monitoring software, this service provides customised insights into the process of sequencing and finalising television programmes. This allows programme makers and broadcasters to analyse both their own, and their competitors’ programming content on a minute-by-minute basis.
	Sport Observatory Analyses visibility trends in the 10 most popular sports – football, Formula 1, motorcycle racing, basketball, volleyball, rugby, sailing, cycling, skiing and tennis. It provides the right tools with which to plan advertising and sponsorship spending to maximum effect.
	Specialised Analysis and Consultancy Services Provides value-added analysis and specialised consultancy in regard to the efficacy of marketing strategies, the market and competitors, sport and sponsorships, and media and the audio-visual market. It offers direction in strategic choices and business and communication decisions.