Press Monitoring

	WOSM - World Open Source Monitoring Media intelligence service. Identifies the general emotional climate and public perception surrounding a specific issue or event, on both a national and international scale. These results are integrated with those of the semantic monitoring of all other open sources (external and internal  to the organisation).
	Logo/claim detection Detects and quantifies the media appearances of monitored subjects. It is principally used to assess the outcome of a piece of sponsorship.
	People Examines the media visibility and reputation of personalities and brand ambassadors, registering direct appearances and indirect references. It outlines the emotional character of the conversations identified, analysing the mood and the sentiment that are generated in respect to particular personalities and the issues with which they are associated.
	Competitor Monitoring Identifies and objectively quantifies the marketing outcomes of one or more competitor subjects, to provide a comparison with their media visibility and reputation.
	Sponsorship Certification Provides certification for sponsorship investments through reports on visibility, which record all media references to the sponsorship itself. It constitutes evidence of the investment’s validity as an expense, which can be included in a company’s accounts.
	Pre-emptive Analysis When planning the sponsorship of an event, this system calculates the future performance of the investment in terms of brand exposure, extrapolating an objective projection of the sponsored subject’s media visibility.
	Digital Broadcast Recording Provides technical, strategic and management support to entities involved in the recording, cataloguing and analysis of the content of a particular country’s media flows (web, TV, press, radio).
	Eye-tracking Analyses the visual behaviour of users confronted with a website, to learn what they actually look at and identify how many, and which parts/characteristics of the screen attract their attention the most. This assists in optimising front-end web interfaces.
	Neuromarketing Applies the techniques of neuroscience to assess and improve the effectiveness of visual communication by analysing its capacity to provoke an emotional response in the viewer, and the likelihood of it being remembered.
	Advertising Confirms the effective implementation of a display advertising campaign. This service monitors all display advertising formats: adverts, promotional messages, brand references, billboards, classifieds etc.
	Monitoring of Advertising Spending For businesses that operate through local sales networks, this service assesses each reseller’s investment in local television, print, radio and billboard advertising.
	Topic Uses an advanced intelligence system to detect and quantify, by country, the media appearances of set analysis subjects, which are expressed in terms of concepts, subjects or events. It outlines the emotional character of the conversations identified, analysing the mood and the sentiment that are generated by the sources analysed.
	Specialised Analysis and Consultancy Services Provides value-added analysis and specialised consultancy in regard to the efficacy of marketing strategies, the market and competitors, sport and sponsorships, and media and the audio-visual market. It offers direction in strategic choices and business and communication decisions.

 

Methodology

Vidierre monitors:

• Over 85,000 daily and periodical titles in 104 countries, including
• 1,888  daily and periodical titles in Italy

The Digital Scanner detects and quantifies the presence of monitored subjects, in terms of references (press review) and appearances (image review).
The Automatic Semantic Reader examines the entire content of the press review and detects the concepts present, attributing a mood to each text processed and a sentiment to the subject or issue discussed.

Data supplied: Complete, detailed reports on all of the analysed subject’s references/appearances Complete press review with respective valuation.
 

Results.

For a given subject to be monitored, and a specific time frame, the system provides, at agreed intervals:

• complete, detailed appearance reports based on the number of appearances, the title, date, positioning, page, target audience, number of readers, distribution;
• Complete press review and image review service.