You may need to...

1. compare the reputation and media presence of politicians, business and institutional spokespeople, journalists, brand ambassadors and famous faces from the world of sport and entertainment; examine content and public reaction in detail
2. keep up to date on a personality’s appearances: What did he or she say? Who’s talking about it? How has the public reacted?
3. receive an alert every time a subject or issue is mentioned, and access the monitored sources directly (web, TV, press, radio)
4. form a picture of public opinion scenarios in relation to specific issues and the general emotional climate, and draw up trend forecasts
5. evaluate how other media providers and publishers are treating a particular subject or issue
6. form an understanding of how a particular target sector is using media, with a detailed, minute-by-minute examination of television programming

​Services

	Web Radar This service seeks out and detects concepts and themes of interest in over 15 million web sources. It then calculates the buzz around each one, links it to a sentiment and identifies its mood.
	Social Listening Seeks out and detects concepts and themes of interest across 26 social networks. It then calculates the buzz around each one, links it to a sentiment and identifies its mood.
	Speech capture Automatically transcribes spoken language into digital text in order to identify key words and subjects. A near-real-time alert (no more than 20 minutes) signals a mention of the analysis subject within the media and a link to the original content is provided.
	WOSM - World Open Source Monitoring Media intelligence service. Identifies the general emotional climate and public perception surrounding a specific issue or event, on both a national and international scale. These results are integrated with those of the semantic monitoring of all other sources open to the organisation (external and internal).
	People Examines the media visibility and reputation of personalities and brand ambassadors, registering direct appearances and indirect references. It outlines the emotional character of the conversations identified, analysing the mood and the sentiment that are generated in respect to particular personalities and the issues with which they are associated.
	Targeted Media Analyses shifts in audiences and specific target groups in respect to TV scheduling. It provides the necessary tools for planning communication strategies around key target audiences.
	Topic Uses an advanced intelligence system to detect and quantify, by country, the media appearances of set analysis subjects, which are expressed in terms of concepts, subjects or events. It outlines the emotional character of the conversations identified, analysing the mood and the sentiment that are generated by the sources analysed.
	Schedule sequencing Using innovative detection and monitoring software, this service provides customised insights into the process of sequencing and finalising television programmes. This allows programme makers and broadcasters to analyse both their own, and their competitors’ programming content on a minute-by-minute basis.
	Sport Observatory Analyses visibility trends in the 10 most popular sports – football, Formula 1, motorcycle racing, basketball, volleyball, rugby, sailing, cycling, skiing and tennis. It provides the right tools with which to plan advertising and sponsorship spending to maximum effect.
	Specialised Analysis and Consultancy Services Provides value-added analysis and specialised consultancy in regard to the efficacy of marketing strategies, the market and competitors, sport and sponsorships, and media and the audio-visual market. It offers direction in strategic choices and business and communication decisions.