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analyse the media landscape both vertically, with narrow enquiries, and horizontally forming a broad, cross-sectional picture: What is the hot issue of the day? What moods and sentiments does it generate? What is being said at the national and international level in regard to a particular issue or personality?
pre-emptively calculate the value, in terms of exposure, of the planned positioning of brands and products (product placement)
receive a breakdown and minute-by-minute transcription of specific discussion programmes within television broadcasts
establish whether an advertising campaign has been realised effectively, monitoring all of the formats used.

Services

	Web Radar This service seeks out and detects concepts and themes of interest in over 15 million web sources. It then calculates the buzz around each one, links it to a sentiment and identifies its mood.
	Social Listening Seeks out and detects concepts and themes of interest across 26 social networks. It then calculates the buzz around each one, links it to a sentiment and identifies its mood.
	Speech capture Automatically transcribes spoken language into digital text in order to identify key words and subjects. A near-real-time alert (no more than 20 minutes) signals a mention of the analysis subject within the media and a link to the original content is provided.
	WOSM - World Open Source Monitoring Media intelligence service. Identifies the general emotional climate and public perception surrounding a specific issue or event, on both a national and international scale. These results are integrated with those of the semantic monitoring of all other sources open to the organisation (external and internal).
	Logo/claim detection Detects and quantifies the media appearances of monitored subjects. It is principally used to assess the outcome of a piece of sponsorship.
	People Examines the media visibility and reputation of personalities and brand ambassadors, registering direct appearances and indirect references. It outlines the emotional character of the conversations identified, analysing the mood and the sentiment that are generated in respect to particular personalities and the issues with which they are associated.
	Product placement Evaluates planned product and brand placement, in terms of quality and quantity, within films, television dramas, sports programmes and entertainment programming.
	Competitor Monitoring Identifies and objectively quantifies the marketing outcomes of one or more competitor subjects, to provide a comparison with their media visibility and reputation.
	Sponsorship Certification Provides certification for sponsorship investments through reports on visibility, which record all media references to the sponsorship itself. It constitutes evidence of the investment’s validity as an expense, which can be included in a company’s accounts.
	Pre-emptive Analysis When planning the sponsorship of an event, this system calculates the future performance of the investment in terms of brand exposure, extrapolating an objective projection of the sponsored subject’s media visibility.
	Original Positioning Given a sponsorship opportunity at an event, this service suggests previously unused sites for branding, and pre-emptively calculates their effectiveness, in order to optimise sponsorship packages and increase return on investments.
	Targeted Media Analyses shifts in audiences and specific target groups in respect to TV scheduling. It provides the necessary tools for planning communication strategies around key target audiences.
	Topic Uses an advanced intelligence system to detect and quantify, by country, the media appearances of set analysis subjects, which are expressed in terms of concepts, subjects or events. It outlines the emotional character of the conversations identified, analysing the mood and the sentiment that are generated by the sources analysed.
	Schedule sequencing Using innovative detection and monitoring software, this service provides customised insights into the process of sequencing and finalising television programmes. This allows programme makers and broadcasters to analyse both their own, and their competitors’ programming content on a minute-by-minute basis.
	Sport Observatory Analyses visibility trends in the 10 most popular sports – football, Formula 1, motorcycle racing, basketball, volleyball, rugby, sailing, cycling, skiing and tennis. It provides the right tools with which to plan advertising and sponsorship spending to maximum effect.
	Specialised Analysis and Consultancy Services Provides value-added analysis and specialised consultancy in regard to the efficacy of marketing strategies, the market and competitors, sport and sponsorships, and media and the audio-visual market. It offers direction in strategic choices and business and communication decisions.