You may need to...

1. examine an institution or institutional representative’s media visibility, reputation and impact on public opinion; compare the results with those of analogous subjects
2. keep updated on a body, representative or noted personality’s appearances: What did they say? Who’s talking about it? How has the public reacted?
3. receive an alert every time a subject or theme is mentioned, and access the monitored source directly (web, TV, press, radio)
4. form a picture of public opinion scenarios in relation to specific issues and the general emotional climate, and draw up trend forecasts; discover which media channels your target audience is using
5. evaluate the way media and publishing groups treat a particular subject or issue
6. verify the level of acceptability of a particular subject’s appearances, in relation to the thresholds established by the relevant authorities
7. project the effective impact of sponsorship and indirect marketing in advance, and assess them retrospectively
8. monitor public sources as a whole (communication media, public data, direct observation, publications, internal sources and so on) in regard to a particular issue, event or subject. See WOSM
9. receive advice on positioning, market strategy, media presence and the effectiveness of marketing decisions.

	Web Radar This service seeks out and detects concepts and themes of interest in over 15 million web sources. It then calculates the buzz around each one, links it to a sentiment and identifies its mood.
	Social Listening Seeks out and detects concepts and themes of interest across 26 social networks. It then calculates the buzz around each one, links it to a sentiment and identifies its mood.
	Speech capture Automatically transcribes spoken language into digital text in order to identify key words and subjects. A near-real-time alert (no more than 20 minutes) signals a mention of the analysis subject within the media and a link to the original content is provided.
	WOSM - World Open Source Monitoring Media intelligence service. Identifies the general emotional climate and public perception surrounding a specific issue or event, on both a national and international scale. These results are integrated with those of the semantic monitoring of all other sources open to the organisation (external and internal).
	Logo/claim detection Detects and quantifies the media appearances of monitored subjects. It is principally used to assess the outcome of a piece of sponsorship.
	People Examines the media visibility and reputation of personalities and brand ambassadors, registering direct appearances and indirect references. It outlines the emotional character of the conversations identified, analysing the mood and the sentiment that are generated in respect to particular personalities and the issues with which they are associated.
	Product placement Evaluates planned product and brand placement, in terms of quality and quantity, within films, television dramas, sports programmes and entertainment programming.
	Indirect Advertising Detects subjects such as brands, products and names within television programming that prohibits the inclusion of any form of advertising including simple references.
	Targeted Media Analyses shifts in audiences and specific target groups in respect to TV scheduling. It provides the necessary tools for planning communication strategies around key target audiences.
	Audio control Monitors copyrighted audio segments within television and radio programmes, and provides an alert when they are actually broadcast. Technology used: AFS.
	Advertising Confirms the effective implementation of a display advertising campaign. This service monitors all display advertising formats: adverts, promotional messages, brand references, billboards, classifieds etc.
	Topic Uses an advanced intelligence system to detect and quantify, by country, the media appearances of set analysis subjects, which are expressed in terms of concepts, subjects or events. It outlines the emotional character of the conversations identified, analysing the mood and the sentiment that are generated by the sources analysed.
	Schedule sequencing Using innovative detection and monitoring software, this service provides customised insights into the process of sequencing and finalising television programmes. This allows programme makers and broadcasters to analyse both their own, and their competitors’ programming content on a minute-by-minute basis.
	Specialised Analysis and Consultancy Services Provides value-added analysis and specialised consultancy in regard to the efficacy of marketing strategies, the market and competitors, sport and sponsorships, and media and the audio-visual market. It offers direction in strategic choices and business and communication decisions.