You may need to...

1. establish the presence (broadcast minutes) of proprietary images or copyrighted audio segments within other broadcasters’ programming
2. detect the presence of subjects, such as brands, products or names within programming that does not allow advertising of any sort, even simple references.
3. Pre-emptively calculate the value, in terms of exposure, of the planned positioning of brands and products (product placement)
4. receive an alert every time a subject or issue is mentioned, and access the monitored sources directly (web, TV, press, radio)
5. form a picture of public opinion scenarios in relation to specific issues and the general emotional climate, and draw up trend forecasts
6. evaluate other media providers and publishers’ treatment of a subject or issue
7. form an understanding of how a particular target sector is using media, with a detailed, minute-by-minute examination of television programming
8. establish whether an advertising campaign has been realised effectively, monitoring all of the formats used.
9. perform a minute-by-minute analysis of your competitors’, and your own, programming content

Services

	Web Radar This service seeks out and detects concepts and themes of interest in over 15 million web sources. It then calculates the buzz around each one, links it to a sentiment and identifies its mood.
	Social Listening Seeks out and detects concepts and themes of interest across 26 social networks. It then calculates the buzz around each one, links it to a sentiment and identifies its mood.
	Speech capture Automatically transcribes spoken language into digital text in order to identify key words and subjects. A near-real-time alert (no more than 20 minutes) signals a mention of the analysis subject within the media and a link to the original content is provided.
	Product placement Evaluates planned product and brand placement, in terms of quality and quantity, within films, television dramas, sports programmes and entertainment programming.
	Indirect Advertising Detects subjects such as brands, products and names within television programming that prohibits the inclusion of any form of advertising including simple references.
	Eye-tracking Analyses the visual behaviour of users confronted with a website, to learn what they actually look at and identify how many, and which parts/characteristics of the screen attract their attention the most. This assists in optimising front-end web interfaces.
	Neuromarketing Applies the techniques of neuroscience to assess and improve the effectiveness of visual communication by analysing its capacity to provoke an emotional response in the viewer, and the likelihood of it being remembered.
	Audio control Monitors copyrighted audio segments within television and radio programmes, and provides an alert when they are actually broadcast. Technology used: AFS.
	Footage Calculates and certifies the quantity (minutes of programming) of one broadcaster’s proprietary images broadcast by another.
	Advertising Confirms the effective implementation of a display advertising campaign. This service monitors all display advertising formats: adverts, promotional messages, brand references, billboards, classifieds etc.
	Schedule sequencing Using innovative detection and monitoring software, this service provides customised insights into the process of sequencing and finalising television programmes. This allows programme makers and broadcasters to analyse both their own, and their competitors’ programming content on a minute-by-minute basis.
	Specialised Analysis and Consultancy Services Provides value-added analysis and specialised consultancy in regard to the efficacy of marketing strategies, the market and competitors, sport and sponsorships, and media and the audio-visual market. It offers direction in strategic choices and business and communication decisions.