Given a sponsorship opportunity at an event, this service suggests previously unused sites for branding, and pre-emptively calculates their effectiveness, in order to optimise sponsorship packages and increase return on investments.
PurposeThe service is used by both sponsors and sponsored parties to improve the performance of a sponsorship agreement in terms of visibility and brand exposure.
FeaturesThe data for the projections is extracted from the Vidierre Database
- A list of the best spaces identified
- Computer-generated visualisation of possible positions
- Predictive calculation of expected results in terms of the quantity and duration of a sponsor's media appearances with a corresponding GRP calculation.
- Quantitative (time, positions, dimensions) and qualitative (colour schemes) indicators, with a view to identifying optimal sponsorship methods.