Given a sponsorship opportunity at an event, this service suggests previously unused sites for branding, and pre-emptively calculates their effectiveness, in order to optimise sponsorship packages and increase return on investments.
Purpose
The service is used by both sponsors and sponsored parties to improve the performance of a sponsorship agreement in terms of visibility and brand exposure.Features
The data for the projections is extracted from the Vidierre DatabaseData supplied
- A list of the best spaces identified
- Computer-generated visualisation of possible positions
- Predictive calculation of expected results in terms of the quantity and duration of a sponsor's media appearances with a corresponding GRP calculation.
- Quantitative (time, positions, dimensions) and qualitative (colour schemes) indicators, with a view to identifying optimal sponsorship methods.
Integration with other services
Pre-emptive Analysis | Logo/Claim Monitoring | Sponsorship Certification | Competitor Monitoring | Targeted Media | Sport Observatory | Product placement
Pre-emptive Analysis | Logo/Claim Monitoring | Sponsorship Certification | Competitor Monitoring | Targeted Media | Sport Observatory | Product placement