This service detects concepts and topics within web sources. For each of these it calculates the relative buzz, associates a sentiment and reveals the mood. It examines over 15 million web sources, including blogs, forums and newsgroups.
What can be monitored?
- Brands
- Products
- Personalities
- Subjects/issues
- Events
Purpose
The service can be used for:- Segmentation and positioning analysis
- Analysis of sentiment in relation to brands and products
- Brand awareness
- Online reputation
- Analysis of the mood of selected documentary sources
- Identifying influencers and opinion leaders
- Tailored research
Features
- 14 languages supported
- refreshed every 7 to 30 minutes
- sources integrated as required by the client
Data supplied
- Comprehensive reports on all references to the concept being analysed
- Importance of source in relation to overall body of sources
- Critical analysis of sources
- Critical analysis of results based on the client's strategic directions
- Visualisations of buzz, mood and sentiment over time
- Day-by-day mood, with integrated tags that indicate connections to significant events
- Diffusion and development of individual topics and subject areas, with variations in relevant sentiment and associated negative and positive perceptions.
- Digital archive of sources
Integration with other services:
Social Listening | People | WOSM | Topic | Custom analysis