This service assesses, on behalf of companies that operate through a network of affiliated local resellers, the quantity and quality of each reseller or franchisee's investment in local advertising. 

What can be monitored?

All permutations of a display advertising campaign – whether broadcast, in print, at the cinema or on posters – even media distributed locally (adverts, promotional messages, brand references, billboards, classifieds, full-page advertorials, posters etc.)

Purpose

The service is used by businesses that operate throughout a territory via a local sales network to:

  • assess the volume of each reseller's marketing investments
  • verify each cost in reference to advertising pricing schemes
  • produce a record of reimbursements due to each reseller
  • ensure that the marketing guidelines agreed in advance are being observed

Features

  • Verifies that the creative and marketing guidelines established by the parent company are being respected in every example of advertising produced by the reseller or franchisee
  • Verifies that the media mix and investment budget strategy established by the parent company is being respected in every example of advertising produced by the reseller or franchisee
  • Analysis, accounting and monitoring of each local reseller or franchisee's investments

Data supplied

Summary dossier produced at pre-established intervals, quantifying:
  • the sum of reimbursements due to each reseller
  • overall marketing investment across the whole country

Indications of possible irregularities, in terms of form or substance, in respect to agreed strategic marketing or investment guidelines.