Targeted Media

This service monitors television audience and specific target audience shifts – for a given focus target audience and market – cross-referencing them with television schedules.

What can be monitored?

The presence, movement and migration, in relation to the content being broadcast, of a particular target group within the television audience.

Purpose

• Planning your communication strategy around key target audiences
• Planning your media presence and public statements around the target audience's viewing habits
• Choosing a brand ambassador, a sponsorship strategy or event to sponsor on the basis of the predicted outcome and the effect it will have on a key target audience

Data supplied

Complete, detailed reports on each target audience's variations within monitored television programmes.
On request:

• Critical, comprehensive minute-by-minute analysis of a target audience's favourite television programmes
• Critical analysis of important factors relating to target audience migration.