Radio Monitoring

	Speech capture Automatically transcribes spoken language into digital text in order to identify key words and subjects. A near-real-time alert (no more than 20 minutes) signals a mention of the analysis subject within the media and a link to the original content is provided.
	WOSM - World Open Source Monitoring Media intelligence service. Identifies the general emotional climate and public perception surrounding a specific issue or event, on both a national and international scale. These results are integrated with those of the semantic monitoring of all other open sources (external and internal to the organisation).
	People Examines the media visibility and reputation of personalities and brand ambassadors, registering direct appearances and indirect references. It outlines the emotional character of the conversations identified, analysing the mood and the sentiment that are generated in respect to particular personalities and the issues with which they are associated.
	Product placement Evaluates planned product and brand placement, in terms of quality and quantity, within films, television dramas, sports programmes and entertainment programming.
	Competitor Monitoring Identifies and objectively quantifies the marketing outcomes of one or more competitor subjects, to provide a comparison with their media visibility and reputation.
	Digital Broadcast Recording Provides technical, strategic and management support to entities involved in the recording, cataloguing and analysis of the content of a particular country’s media flows (web, TV, press, radio).
	Audio control Monitors copyrighted audio segments within television and radio programmes, and provides an alert when they are actually broadcast. Technology used: AFS.
	Advertising Confirms the effective implementation of a display advertising campaign. This service monitors all display advertising formats: adverts, promotional messages, brand references, billboards, classifieds etc.
	Monitoring of Advertising Spending For businesses that operate through local sales networks, this service assesses each reseller’s investment in local television, print, radio and billboard advertising.
	Specialised Analysis and Consultancy Services Provides value-added analysis and specialised consultancy in regard to the efficacy of marketing strategies, the market and competitors, sport and sponsorships, and media and the audio-visual market. It offers direction in strategic choices and business and communication decisions.

 

​Methodology

Vidierre monitors and analyses references in broadcasts by 233 broadcasters around the world, of which 15 are in Italy, using STT (Speech to Text) technology to produce a textural transcription of spoken language in audio segments. The system examines every audio transcription, carries out a concept search and sends the client a near-real-time alert (no more than 20 minutes) with a link to the original audio content.
The Automatic Semantic Reader detects key words and attributes a mood to each text/audio passage interpreted and a sentiment to each subject or issue discussed.
The system can also monitor broadcasts of copyrighted audio segments, using AFS (Audio Frequency Search). This automated audio search technology compares the wavelength and frequency of sound waves.
With a sample group of 15 Italian radio stations, Vidierre offers countless customisable monitoring packages to suit its clients every need.