Logo/Claim Monitoring

This service measures the subject's brand exposure. 
It calculates the value of a piece of sponsorship, not in terms of market price or the investment made, but in terms of visibility generated for the sponsor.

What can be monitored?

• Logos
• Claims/messages
• Products

Purpose

This service calculates the return on a sponsorship agreement, both in terms of visibility and in terms of the economic value of the brand exposure.

• Sponsored parties can use it to quantify the value generated for their sponsors.
• Sponsors benefit from a calculation of the return on an investment and the identification of any shortcomings in the formats used.

The service makes it possible to optimise brand positioning during the course of a sponsorship campaign, and can include, on request, qualitative analysis of the visibility, readability and memorability of a client's logo or slogan.
Finally, the service offers the possibility of comparing the client’s visibility to that of its competitors, or in respect to a different period of time.
Database

Features

• Sources can be selected based on the client's requirements
• Certified official television audience figures for a particular moment during a broadcast
• Each of the subject's appearances is analysed in respect to 48 visibility parameters
• Each appearance is cross-referenced with the pricing schemes of all the major advertising companies.
• Methodology for calculating the economic value of a television appearance
• The service can be applied to individual target groups or specific target audience groups that are of interest
• Certified, objective, scientific data.

 

Data supplied

Complete, detailed reports on each logo/claim appearance in respect to:

• Media type (TV/Press/Web), programme/title/page, date and time
• Number of appearances
• Value of appearances
• GRPs

On request:

• Audience, audience share and target audience indicators for every television appearance
• digital archive of each of the subject's appearances